The Plum Guide

The Plum Guide offers a curated collection of London’s finest luxury homes and apartments (selected through a rigorous testing process) to stay in for one night or more.

There’s no hit-and-miss or hidden surprises when you book a Plum Guide home. It’s a perfect stay in London, guaranteed.

All Plum Guide properties are put through stringent tests by their Home Critics. With backgrounds at The Ritz and Four Seasons, they have a fastidious eye for detail and exacting standards. Just 1% of homes they’ve reviewed have been accepted onto The Plum Guide.

To pass, homes must meet 150 different requirements; from hard criteria like the shower pressure and the WiFi speeds, to soft criteria like the design aesthetic and how conducive the space is for great conversations between families and friends.

They handpick the cream of the crop of London’s accommodation. From townhouses, penthouses and lofts to houseboats, apartments and luxury warehouse conversions.


iVIP members will receive access to a dedicated Plum account manager for all bookings. Your dedicated account manager will find you the best homes and negotiate the best rates for you.